Subscribed was built by email and digital media leaders who are committed to empowering successful brands and companies created around the inbox. Born out of the teams at Optimism and Pardon Ventures, Subscribed is combining the power of an inbox-first media company with an email-centric venture model.

Subscribed is uniting with investors and partnering with creators who share our vision of building the inbox of tomorrow. Let’s connect!



Nicholas Pardon

At the young age of 14, Nicholas launched his first profitable media business, an online community for teens built in the early days of the dot-com boom. Since then he has created and lead a range of successful ventures in the email marketing and publishing space.

Nicholas is the Founder & CEO of Optimism, a leader in inbox-first digital publishing with a portfolio of loved brands. Driven by a mission to build a brighter web, Optimism sends inspiring content every day to millions of loyal subscribers.

Brandon Pindulic

Brandon has spent 10+ years in digital media and services. His background has been primarily on the creation, acquisition and growth of niche services and digital media businesses.

Brandon founded a leading demand generation agency that worked with startups and Fortune 500 businesses which he sold in 2021. In addition to Subscribed, Brandon runs a holding company which incubates and acquires B2B services and media businesses.

Banks Benitez

Banks has been compounding both his newsletter audience and his approach to standing out in the inbox for the last eight years with a monthly newsletter on leadership, entrepreneurship, and building purpose-driven companies.

He spent 10 years building Uncharted, an entrepreneurial accelerator, that was acquired in 2022. Banks works with companies to write and produce exceptional newsletters.



What type of companies do you invest in?

At Subscribed, we invest in email focused media businesses, independent newsletters, and SaaS platforms that are built on or around the inbox. We’re interested in innovation that advances the future of email and companies using the tool to connect and unite others.

What is your acquisition strategy?

While we are open-minded to various deal structures, including investing in businesses and taking an advisory or passive approach, our preference is full or majority acquisition, which allows us to work directly with founders and teams to scale.

What is your ideal opportunity?

We gravitate towards founder-led organizations with a subscriber reach of at least 250K. Our typical deal size ranges from $250,000 to $5,000,000.

Do you acquire newsletters?

Absolutely! We believe in partnering with independent newsletters and creators who are publishing amazing content with engaged audiences.

I’ve built a great newsletter or media brand. Can you help scale it?

Yes! We specialize in building and growing best-in-class newsletters and digital media brands. Let’s chat, and see if there’s a fit! 

[ close ]
Thank you! We will be in touch shortly.
[ close ]
That didn't work. Please try again.